Auburn Team Celebrates Opening With Storewide Discounts & Free Pizza

It’s one of the newest retailers on the block on Parramatta Road in Sydney’s western suburbs, and as close to perfect as they come.

Battery World Auburn, which Ben Doumit and his wife Sera lead, is store number 115 for the franchise network and officially celebrated its opening in July with quite the fanfare – discounts, free pizza, coffee and a balloon artist for the kids.

Longtime community champions for Auburn and its surrounds, the couple joined the Battery World network recently after years spent running their own resurfacing business.

Today, they are as committed to the region they service and proud to own a store that is fitted out 100 per cent to the Battery World brand.

“What this means is that our Auburn store has had a comprehensive brand transformation, including interior design, signage and staff training,” Battery World National Marketing Manager Tracey MacNair explains.

“The goal is to create a consistent and recognisable brand experience for customers, aligning with the Battery World brand identity, and Auburn’s sleek new look does just that.”

According to Ben, the team has worked hard to cement their position in Auburn’s busy industrial hub.

“We can’t wait to grow the store and build on our connections with the local business community.”

Sponsorship is something Ben and Sera are looking forward to exploring in the not-too-distant future, too.

“We proudly support the Auburn community, and aside from delivering outstanding customer service and expert advice, we are keen on getting involved with the local Chamber of Commerce and partnering with community groups and possibly even sporting clubs.”

Whether it's finding the right product for a customer or solving a battery problem, the team is full of enthusiasm.

Not only do they want to show their new store off, but they are also ready to “power up” Auburn.