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About Us


Where THE POWER BEGAN

Our story began in 1997, with our first store opening in North Queensland. Since then, Battery World has become the largest and most comprehensive Australian battery retail franchise, with over 110 stores nationwide. Our extensive Australian made range, and exceptional customer service offering, has cemented Battery World’s position of a highly successful and trusted heritage brand in the Australian market.


Charged with Expertise

Our Franchise Partners are dedicated to power the passion of their customers, and pride themselves on being the local battery experts in the auto, 4X4, camping, outdoor and home categories. Our customer centric approach and willingness to be hands-on has fostered a culture of loyalty and trust which, in turn, has significantly contributed to the solid growth Battery World has experienced over the last 24 years of operation.


The Partner Surging Our Success

Established in 1928, Battery World’s parent company, Century Yuasa, is Australia’s longest standing and most reputable manufacturer and supplier of batteries and energy storage solutions. The Battery World brand foundation is built around the principles and values imparted from our leaders and founders, of sheer determination to succeed with a customer centric philosophy in everything we do. It is this mantra that powers us to proudly sell quality Century and Yuasa batteries and other well established, trusted and innovative brands across Australia.


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