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The Procell Difference

Procell, by Duracell, is a premium professional battery brand, exclusively serving the professional market. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage.

As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.

  • Procell is a premium professional battery brand, exclusively serving the professional market.
  • Procell is the only brand to offer device specific professional alkaline batteries.
  • By appropriately choosing Procell battery for your device, you could maximise the longevity of the battery.
  • Replacing a battery costs much more than buying one. There must be a better way to spend your money.
The Procell difference

Featured Product: Procell AA Intense Industrial Alkaline


Procell Alkaline Intense Power AA industrial batteries are specifically designed to last longer (vs. prior Procell Alkaline AA batteries) in high drain professional devices that require a high amount of power or peaks of power, such as electronic door locks, soap dispensers or security cameras.


Find Your Nearest Battery World


With over 110 Battery World stores across Australia, there’s bound to be one near you. Check out your local store now.

Industry Guides

Procell industry battery guides are a comprehensive resource to help identify the different types of batteries available for your industry.