Are you considering taking on a Battery World franchise?
With over 20 years of stable business growth and an award winning brand that has over 110 stores currently in Australia, now is the perfect time to join the Battery World franchise. As to be expected, you may have some initial questions to see if what we do is suitable for your business aspirations. We have compiled a list of Frequently Asked Questions to get you started.
How much does it cost to set up a Battery World Franchise?
Candidates that are looking to set up a new franchise in an available territory will look at approx. $250,000.00 (excl. GST). This amount covers the Franchise Establishment Fee, store build and fit-out costs, the initial stock and equipment for the store and consultancy fees where applicable. Please note that this amount excludes purchase of a roadside vehicle.
Candidates that return their Confidentiality Agreement and move into the Due Diligence stage will be provided with the disclosure document to look further into expected costs. As always, candidates are required to receive independent financial, legal and business advice on the opportunity.
What is involved in a Battery World franchise?
As Australia’s number one battery retailer, franchisees will provide customers in their territory quality products and exceptional service. In order to fulfill this, franchisees will operate their retail store and provide the 24hour roadside service available within their assigned territory. Other services include delivery and jobs assigned from Nationally Managed Accounts through Battery World Australia.
What are the qualifying factors for a candidate to become a franchisee of Battery World?
Battery World Australia enjoys a network of franchise partners that come from a variety of backgrounds and different walks of life. What that means is that you don’t necessarily need to be from an automotive/electrical background. This is because we provide comprehensive training to get you ready to operate your own store. This doesn’t mean we are on the lookout for just anyone; there are special qualities that are required to be a Batteryologist.
- Enthusiasm to not only own and operate a store but to provide amazing service to customers and find solutions to their needs
- A keen interest in learning about batteries and stored energy products
- A business mindset that focuses on service and growth
- A person that can adhere to and follow a proven franchise system that has been in operation for 20+ years
- A leader that can not only operate a store but also manage their staff to give their customers confidence in their service and store
- Someone who enjoys problem solving and finding solutions for their customer’s battery and stored energy problems.
What training is provided for franchisees joining the network?
One of Battery World Australia’s commitments to incoming franchisee is the training and support provided when joining the network. Candidates will be given a six week comprehensive training program that covers all areas necessary to ensure you are ready to run and operate your store.
The training is comprised of a two week formal induction with the Battery World Support Office where candidates learn about the necessary systems of operation in a Battery World Store. This portion of the training is also where you get to meet members of the support office so you get to know who we are and what we do. Candidates will then have four weeks in-store training so that they can get hands on experience understanding the day in the life of a Batteryologist.
Once all training is completed and the store is opened, the franchisee will undertake a six month mentor program where an existing franchisee will provide support for the first six months of a franchisee opening their store. This is coupled with the ongoing support from Battery World Support Office and the franchisee’s assigned Franchise Development Manager for their state. This is to provide franchisees support to establish the business whilst they start their business growth within the network.
How long does it take from an initial enquiry to becoming a franchisee within the Battery World Australia network?
The recruitment process is comprised of 5 stages. These stages are, as below;
Stage One: Introduction
Stage Two: Due Diligence
Stage Three: Business Planning and Approval
Stage Four: Application Finalised
Stage Five: Store Opening and Ongoing Support
Whilst we work alongside candidates to assist them transitioning from candidate to franchisees, the timeframes can vary based on certain elements in the recruitment stages.
What is the expected Return of Investment?
Once the candidate moves through to Due Diligence stage, information is provided to assist the candidate in their research of the opportunity. We require the candidate to receive independent financial, legal and business advice. Based on this information and advice, candidates can determine the financial outlook as well as the franchise success potential.
What are the ongoing fees for owning a Battery World franchise?
Franchisees will pay monthly royalties and ad levy contributions during their tenure with Battery World Australia. As per below;
- Six point seven percent (6.7%) on ‘General Revenue’
- One percent (1% ) for all Roadside Assistance and assigned Nationally Managed Accounts work on ‘Gross Revenue’
- Three point four percent (3.4%) monthly contribution to National Ad Levy
In addition to this;
- Two point five percent (2.5%) of Annual Turnover should be spent by the franchisee for local marketing and promotion within their assigned territory
How does Battery World locate and determine a suitable site?
When looking at setting up a new store, Battery World Australia works with the new franchisee in searching the market for suitable commercial options. Once sites are located in the territory, we will assess each of the available commercial sites based on set criteria. This criterion includes visibility, accessibility, size and location.
In this process, we will discuss potential sites with the franchisee for their feedback and thoughts. It is also important to note that franchisees can put forward sites that they have found that they think are suitable. These sites will then be assessed to determine the suitability. This will continue until parties are all in agreeance thus allowing the leasing negotiations to commence.
In what way does Battery World Australia communicate with the network to ensure the franchise partnership runs effectively?
Franchisees in the network are provided with monthly communications from the support office to ensure they are up to date with all necessary processes and news within the network. Any urgent information will also be sent by the applicable department as required.
Do Franchisees have a ‘voice’ within the network?
Franchisees have multiple outlets in which they can voice questions, ideas and concerns. As per below;
- Franchise Development Manager (FDM): As each state is designated an FDM, they can voice any questions or concerns directly with their FDM. The FDM will either assist the franchisee directly or place them through to a member of the support office that can.
- Battery World Support Office: Franchisees who have any enquiries can contact the support office directly to discuss matters with the appropriate department.
- Committee meetings: Battery World Australia runs committee meetings throughout the year with peer selected franchisees from each state that act as an advisory group discussing strategy relating to brand and business direction.
- Conference and State Meetings: Battery World Australia runs a full network conference once a year where all franchise partners are able to come together to run through business agenda items and updates. Each state will also have meetings for franchisees in their particular states. This provides franchisees an ability to discuss topics of business that are relevant to the brand and network.
If you have further questions that haven’t been addressed above, feel free to contact the Battery World Australia Network Development Team to discuss your enquiry further.