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New Erina store owners bring passion and franchise experience to their business

New Erina store owners bring passion and franchise experience to their business

Erina locals Deana and Kent Carr spotted a fantastic opportunity to take on an existing Battery World store and jumped at the chance to take on a new business venture.


The couple were careful to conduct exhaustive research into the potential of the franchise to create jobs and adequately service the area.


And they embraced the opportunity, despite the pandemic.


Kent has been part of the Jim’s Group for four years, and is excited to take on a completely different business on the New South Wales Central Coast.


“I’ve worked in the franchise industry for four years, so I know a thing or two about culture and brand quality. I’ve heard only good things about Battery World and after considerable research and discussions about our options, we love the Battery World approach due to its brand culture and high quality of products and services offered,” he said.


“We’re still in the early stages of the taking over the business and keen to be very hands-on.


“I find it’s one of the best ways to get instant customer feedback, maintain a high level of service and realise the full potential of the store.”


Kent said the pair will get more engaged with the neighbourhood community by supporting local sports teams.


“Battery World is proud to sponsor Gosford Hockey Club and we’re keen to consider how to get more involved in the community.”


The couple bring a passion for helping people to their business, and are determined to become the battery experts in Erina.


“Our focus will be on providing exceptional roadside assistance service and ensuring every customer that walks through the door has all their battery needs addressed,” Kent said.


Battery World’s general manager Johnny Kennedy said he was proud to see the increased confidence in the Battery World brand and investment in strengthening local community engagement.


“Even through all the uncertainty it’s exciting to see our local stores backed by local owners,” he said.


“Deana, Kent and their team are a prime example of the quality customer service and product expertise we deliver day in, day out and I am excited to see the couple take the Erina store to new heights.”