Sport Stars Power Up Summer With Battery World
Australia’s leading battery retailer, Battery World is excited to announce partnerships with Australian sports heroes: Iron Man TJ Hendy, Big Bash Cricketer Ben Cutting and Tokyo 2020 Olympics beach volleyball silver medallist, Mariafe Artacho del Solar.
Hendy, Cutting and Artacho del Solar will be the faces of Battery World’s ‘Power Your Summer’ Christmas Campaign which encourages Aussies to enjoy some fun in the sun over the holiday period, doing what they love best from 4X4 adventures to camping and boating.
Mariafe Artacho del Solar looks forward to igniting the adventurous spirit in Aussies this Summer.
“As a beach volleyball player, the outdoors is close to my heart. We’re so lucky to have access to some of the most beautiful beaches in Australia boasting crystal blue waters and clear, white sand. To me, there’s nothing more enticing than a Summer on the sand,” Artacho del Solar said.
“It was so humbling to see how much Australia got behind our team at the Tokyo Olympics, and to be able to return the favour and support Australians in having a safe and exciting summer with the help of Battery World is a privilege.”
Australian Iron Man, TJ Hendy added: “Knowing how much passion Battery World has for encouraging Australians to get outside and to live life to the fullest is a message I’m proud to help get out there.”
Battery World General Manager, Johnny Kennedy says the passionate, active and adventurous lifestyles of all three athletes align with the brand’s mission to encourage people to explore Australia, without the barrier of border closures.
“We’re thrilled to partner with these three Australian athletes who have achieved incredible success in their respective fields and have made Australia proud as ambassadors of our country. Their success is a clear testament to their drive and passion,” Mr Kennedy said.
Summer is the brand’s most electric time of year with many Australians charging up for long journeys to visit loved ones, and embracing outdoor adventures like boating, camping, caravanning and 4X4 adventures.
“Over the holiday season, we see a surge of customers preparing for their holidays. We’d like to encourage holiday-makers to pop into their local Battery World to get those batteries checked, to ensure they’re charged and safe for their summer adventure.”
The partnership with Battery World will see the three athletes promoting Australian-made Yuasa batteries, manufactured by Australia’s oldest and most recognised battery manufacturer and Battery World parent company, Century Yuasa.
To celebrate the partnerships, one lucky customer will win a Quinitrex tinnie and trailer valued at $15,000 when they purchase either a Yuasa or Century battery in combination with any other product instore between 29 November to 24 December. Customers will also go in the running to win a Cool Cabana, with one cabana to give away per store.