Battery World Charges Ahead with 37 million+ National Sports Viewers in 2024–25
Battery World Charges Ahead with 37 Million+ National Sports Viewers in 2024–25
At Battery World, we're proud to be more than just your local battery experts — we're a driving force behind Australian sport. The numbers are in from our 2024–2025 sponsorship campaign, and the results are electrifying.
From LED signage at major stadiums to naming rights partnerships and community racing events, Battery World reached over 37 million sports fans across the country between July 2024 and June 2025.
AFL & NRL
We featured across 32 televised matches involving the Manly Sea Eagles, West Coast Eagles, and Brisbane Lions, reaching a combined 25.6 million viewers.
- Average Viewers Per Game: 800,000+
- Broadcast across Channel 7, Nine, Fox Footy, Fox League & Kayo
- Marquee matchups included:
- Brisbane v Collingwood (Round 3) – 1.1M viewers
- West Coast v Fremantle (Round 3) – 1.02M viewers
- Manly v Roosters (Round 7) – 912K viewers
Basketball (NBL & WNBL)
Our signage lit up every Adelaide 36ers home game and the entire WNBL season, with a combined reach of 11.1 million viewers, broadcast via ESPN, 9Now, and SBS Viceland.
National Drivers Championship Powered by Battery World
We’re proud to be the Official Naming Rights Partner of the Battery World National Drivers Championship — and it’s accelerating fast.
- Events Completed: 2
- Yarrawonga, VIC (April 25–27)
- Laidley, QLD (June 27–29)
- Combined Live Attendance: 30,000+
- Broadcast Audience: 150,000+ (Channel 7)
- Social Media Exposure: 1.055 million views
With more rounds to come, this series is rapidly growing and bringing Battery World to new motorsport communities across Australia.
At Battery World, we believe in supporting the passions of Australians — on the track, on the field, and in the community. Whether it’s footy, motorsport, or basketball, we’re proud to keep the energy flowing right across the country.
Stay tuned as we power through the rest of 2025.