Meet The New Faces Behind Battery World Noosa

Every Battery World store has a story, and the team behind Battery World Noosa has just started a new chapter.

Mick and Sarah recently bought the Noosa franchise, bringing with them a combined 20-plus years of automotive industry experience, a deep knowledge of the local community and the kind of hands-on passion for cars, four-wheel drives and the great outdoors that makes Battery World a natural fit.

Mick brings more than a decade of senior leadership and dealership operations experience across some of Australia's largest automotive dealership groups overseeing thousands of employees. He also spent several years as part-owner of a mechanic and performance workshop, before selling his stake in 2025. Sarah has spent a decade working directly within automotive, including serving as chief financial officer and head of acquisitions for a large automotive group. She went on to hold a combined CFO and chief operating officer role across Australian and US operations, and currently serves as CFO for a software company. Together they have a track record of building businesses that work.

What drew them to the Battery World network was the combination of a strong brand, a proven business model and a product range that genuinely aligns with their interests. Mick is the first to admit he fits the customer profile: a committed four-wheel-drive enthusiast with a passion for Land Cruisers, camping and getting the most out of every adventure.

For the Battery World network, the Noosa store is in good hands. The existing team stays in place, customer relationships remain the priority, and the focus on delivering expert advice and reliable power solutions continues without interruption.

It is a reminder of what makes the Battery World franchise model work: local owners with genuine expertise, real community ties and a personal investment in getting it right for every customer who walks through the door.