Business Charged To Be Festival Friendly

Battery World Tamworth Supporting The Tamworth Music Festival


Dolly Parton and Kenny Rogers may have sung ‘you can’t make old friends’, but one local businessman is hoping to make plenty of new ones at this week’s Tamworth Music festival.

Battery World’s Jared Cox has joined the ‘Festival Friendly Business’ group ensuring valuable visitors are treated as royally as Dubbo’s special guests last year, Harry and Meghan.

Mr Cox said the festival would be incredibly important this year as a show of strength, unity and friendship in the face of so much diversity.

“The 10 day event is critical to the region and I know there are some residents who see it as an inconvenience with increased traffic,” he said, “but the reality is, it is vital to our district not only from a financial point of view but also a way to showcase our region,” he said.

“It’s a time when people can immerse themselves in the celebration of country music: a welcome distraction from the heartache being felt around the country. For many of our visitors this is the only holiday they have each year, so 80 businesses are committed to rolling out specials to ensure they feel welcome.”

The annual Tamworth Country Music Festival is a 10-day event, with over 700 performers and 2,800 events, it attracts over 300,000 visitors to the region each year and 2020 will be its 48th year. The Festival is estimated to be worth over $127 million to the local economy annually.

“This is the first year the Tamworth Regional Council has launched the ‘Festival Friendly Business’ promotion which is aimed at promoting an enthusiastic festival friendly atmosphere and encouraging visitors to shop locally by offering great deals throughout the 10 day festival,” Mr Cox said.

“The specials are varied,” Mr Cox said. “While we have 10% off everything in store, some accommodation businesses are offering free breakfasts, others, discounts on everything from massages to tourist attractions in the region. Locals are welcome to take advantage of the specials as well, so it is win win for the whole area.

“The whole country needs a gee up and what better way than with country music, so we are rolling out the welcome mat with a great smile and a sincere Tamworth ‘hello’.”