Morphett Vale SA Franchisee Of The Year

20 July 2018 | Store News

From managing a franchise for another owner to delivering Century Yuasa batteries to Battery World stores across South Australia: Mark Edwards clearly had his eye on owning a franchise and which store he would buy.

Last weeks Mark and his wife Cindy took out the South Australia Franchise Council of Australia (FCA) Award for a franchise with two employees or more.

The South Ausralian FCA Excellence in Franchising Awards leads in to the national award presentation at the Melbourne convention in October, with the Edwards now in the running for nationwide recognition.

The event, held at the prestigious Adelaide Pavilion showcased the top performers across the sector, highlighting the dedication and passion required to become a successful franchisee.

Mark and Cindy bought the struggling store in July 2012 and within 12 months had doubled the store turnover winning Battery World's 'Best New Franchisee Award' in 2013.

"After delivering Century Yuasa batteries for many years, Battery World was on our radar," Mark said. "The franchise model is attractive as it comes with support and systems and within six months of making a decision, we had the keys to open Battery World Morphett Vale."

It was critical, right from the start, this was a joint venture between Mark and Cindy. Like many husband and wife businesses long hours loomed ahead along with the juggle of children and school.

"Our children were eight and 10 at the time," Mark said. "So we adapted an area of our workshop into a lounge area so they could feel at home when they were here with us."

"Those first few years were hard on us all. We took the challenge in our stride: with no cash for staff we committed to the long hours and in transforming the store from one of the lowest turnovers in the network to one of the highest turnover stores in South Australia."

"Inevitably in 2016 we got to the point where we needed staff to further our growth and also allow us to enjoy family time outside the work place."

"Buying a poor performing store meant the only way for us was up. Despite the woes we keep hearing about retail in SA - we find we are providing a solution to custmomers' problems and to this day our success is built on the fact 75% of sales are from returning customers."

With uncertainties facing all modern retailers, Mark says the ability to give customers what they want, where and when they want it will continue to stand Battery World out from the crowd.

FCA CEO Mary Aldred, said the awards were a celebration of entrepreneurship and community best personified by the winning franchisees.

"They are delivering fantastic outcomes for other people, employing people, giving them a shot at a job; the living embodiment and gold benchmark of franchising is on display." Ms Aldred said.