Customers The Winners As 'Can Do' Ken Opens New Store
15 June 2018 | Store News
If there is one quality local businessman Ken Preedy has in spades it is determination and patience.
Three years ago Preedy solf his successful Maddington Battery World store with the dream of hitting the road with his caravan while his new Armadale store was under construction.
One thing he has learned the hard way is quite often things do not go according to plan.
"I had owned the Maddington Battery World store for over a decade," Preedy said, "And and it knowing I would open closer to home so my son and I could work together. But you know the expression about all best laid plans. Things became unstuck with delay after delay."
"So to be able to swign open the doors to this wonderful store now is really a dream come true."
Delays and setbacks with development were not going to stop the local entrepreneur: many would have walked away from the postponed project but Preedy was so committed to his local area he even created a mobile business to service customers. He later opened a 'pop-up' store in the nearby shopping centre until the development was finished.
"I didn't want to lose the momentum I had for bringing a specialised battery service to the area," he said. "We created a van that was as close to a mobile store as possible and I was able to service customers with everything from auto and marine batteries to the occasional call for hearing aid batteries or some AA's for a computer mouse.
"That proved to be a bit limiting on the services I could offer customers, so when a temporary shop became available so close to where the new building would be - I quickly snapped that up."
It was back in 2015 that Preedy took up an option to build a brand new Battery World store on a green field site in Armadale Rd, Armadale.
"This is a great site," Mr Preedy said. "But it is a bit like buying a house or building one: when you build you get things exactly as you want them. With battery technology changing as rapidly as it is - I have some pretty specific requirements. With more and more cars requiring specialised batteries: many are no longer under the hood but under driver and passenger seats - so we need a good changing bay to service customers."
An auto electrician by trade, Ken worked for years as a truck driver for Swan Brewery so appreciates the importance of customer service. He still provides a 24-hour battery roadside service, seven days a week.
“We have only been open a month and already people are coming in with all sorts of problems,” he said. “The most frequent one has been people installing their own battery not realising new technology in cars means you have to code your car battery: that means telling the car a new battery has been installed.
“If the battery is not configured correctly, the cost of repairing such damage could be significant and may not be covered under warranty. In the worst case scenario failing to correctly fit the battery could result in a total shut down of the car. We will happily fit your battery for you free of charge and even recycle your old battery as well.”