Banking On Batteries: A New Charge For Local Duo

11 December 2017 | Store News

When Australia's largest niche battery retailer approached the Wyong Regional Chamber of Commerce looking to spread the word about a franchise opportunity - little did they realise it would be the treasurer who would take that lead.

It is no secret in town, Susan Rodak owns and operates a successful ANZ mobile lending business, but she was also looking for a business she could run together with her husband Paul.

According to the Franchise Council of Australia (FCA), 460,000 Australians derive their livelihood from franchising across the 80,000 franchised workplaces contributing over $144 billion to the Australian economy.

While the duo looked at a variety of franchises: it came down to two things that set their feet walking in Battery World's direction: Paul's love for cars and the company's association with Guide Dogs Australia.

"While our due diligence did highlight Battery World as a stand out, our son Fred, 17 has Retinitis Pigmentosa - the leading cause of youth blindness," Susan said, "And while he currently recieves cane training with a Guide Dogs Mobility Instructor, he is going to University in 2019 and in time he would love to be guide dog assisted. He has been at the same school all his life so is familiar with getting around, but he plans to study at the University of Newcastle so a guide dog will provide him with much better mobility than a cane.

"Together with the fact Paul has been working in the smash repairs business for 30 years and loves all things auto, Battery World stood out as a perfect fit and then when you threw in the company's commitment to Guide Dogs Australia and the prefect fit became almost fate. We know we had made the right choice."

The duo plans to be hands on in the store: Susan's credentials as one of the leading franchises with ANZ for customer service satisfaction means shoppers will recieve exceptional customer service. They have even brought in their neighbour Anthony Faulkner to work with them.

"We have undertaken extensive training with battery manufacturers and suppliers to become Wyong's Batteryologists," Susan said, "Shoppers keep saying customer service has 'gone out the window' - that is why so many people are being drawn to shopping on the internet. We want to give people the specialised advice they need for everything from their four wheel drive or boat, right down to caravans, solar power and domestic use batteries. While the Internet is a great tool for storing information, it is actually very poor at giving advice."

"Battery World Wyong is part of the national retailer's commitment to bricks and mortar stores and providing customers with access to national warranties and expert advice. We are on the tourist route so the Wyong store helps fill the gap on the road from Brisbane to Sydney."

When they are not working in their Battery World store the quirky duo are keen fans of the horror genre: even inspired to name their three boys after horror facourites - Bram, 19, after Dracula author Bram Stoker, Fred, 17 after Freddie Kruger and their youngest Dexter, 8, - after the TV series.

Chamber of Commerce President Ron Stevens said a new store would enhance and add to the city's existing services.