When specialist national retailer Battery World came to Dubbo last year looking for someone to open a brand new store – little did they realise Tamworth trader Jared Cox would jump at the chance.
The three and a half hour drive between the two stores doesn’t faze Mr Cox who says he’s charged with purple passion to provide the town with the best possible service and latest technology.
“Tamworth was my first experience with rural living and I have to admit I love it,” he said, “I didn’t expect to buy my second store within 12 months of opening the first but when opportunity strikes you have got to just take it. Buying Dubbo means I am more invested in regional living than ever before. You just can’t beat the spirit of the community.”
In 2016 Mr Cox surprised his work colleagues at Battery World’s Support Office when he said he was resigning from his position as National Training Manager.
It wasn’t that the 28 year old wanted to leave the company: he wanted to become more involved, stepping up and actually buying into the business with Battery World Tamworth.
With a commitment to his community including helping Rotary to fundraise for defibrillators for sporting teams after a tragic death and growing a moustache for Movember, Mr Cox also brought expert battery advice to the town. He also plans to be actively involved with his Dubbo community.
His previous roles with the company encompassed everything from product and business development to National Training Manager, which means Mr Cox is one of the retailers most qualified: he knows the battery business.
“If you see me on the road in my Battery World car give me a wave because I plan to divide my time equally between the two,” he says, “It’s a very hands on job. We will operate a 24/7 roadside battery replacement service, which will be very reassuring to townspeople- especially at night.
“We will ensure we stock batteries for everyone from agriculture and agribusiness – to marine batteries for those fishing on the rivers – to laptops and phones – even hearing aid batteries.
“Our team are Batteryologists – who really enjoy the problem solving that comes with technology. You know you need a camera battery but which one? Nothing beats actually talking to someone. You may do your research on the Internet but with gadgets that take lithium batteries you have to be really careful about what battery you use. Their instability has led to fires.
“Adding to all of that, you can void a warranty on a product if you don’t use the right battery. Recently Apple refused compensation to an Australian woman whose hands and hair were burned when her headphones exploded on a plane because third party batteries were at fault.”