Battery World Charges into Karratha

Store news

Defying a downturn in the resources sector, Australia’s largest specialist battery retailer reckons there is no better place than Karratha to open its newest and 87th store

Russell Taylor, a familiar face on the local landscape for the last 20 years, has stepped up to the plate swinging open the doors on November 17th to the brand new Battery World store in 13 Warambie Road.

No newcomer to franchising, Mr Taylor owns the town’s Athletes Foot store as well, but saw a real need for all things batteries.

“When the going gets tough we all try to get that little bit more out of our gadgets and appliances,” he said, ”We might hang onto an old phone and when it needs a new battery we are now here to help. I have real confidence in this town having worked in and around the Pilbara for the last 20 years, most recently in the building industry for the past five  – so I am happy to be called a local.

“Battery technology and portable power will continue to be a dominant frontier as we seek to be continually plugged in. I was really impressed by the diversity of batteries and the increasing demand and thought this town could really do with this specialty.

“Battery World research shows customer service and being the ‘go-to person’ to solve power problems is essential to the shopping experience. We aim to really deliver in customer service. Some shoppers may not come in happy: they may be annoyed their phone has gone flat or their car won’t start but we guarantee they leave pleased because we promise to go that extra mile.”

Battery World Network Development Manager Alex Forbes said Karratha has been on a Battery World ‘must open’ list for such a long time, the company just needed to find the right entrepreneur.

Mr Forbes said the opening was part of a national commitment by the company to extend exceptional customer service to our regional centres even if they could not be further west.

“Market research tells us many customers would shop in a Battery World store but don’t as we are not close by,” he said, “The answer: build more stores. This message aligns with our five-year growth strategy and we are on track to open more than 10 stores per year for the next five years. Now that Karratha has opened we can tick off number 87.”

Karratha and Districts Chamber of Commerce and Industry (KDCCI) Chief Executive Officer John Lally welcomed Battery World’s commitment to the city of Karratha.

Mr Lally said the resources sector continued to provide opportunities for expansion of the local economy but in order to continue to grow Karratha was transitioning away from purely construction-based employment to maintenance support for that sector.

“Karratha’s affordable housing, along with families buying properties, has seen an increase in our residential population, “he said, “The KDCCI congratulates Battery World on its vision for the region as its business investment brings new employment opportunities and strengthens the diversity of the local economy.”