Forget about ‘a curry in a hurry’ Adam Bubb and Daniel Fenech will be ensuring you get to your destination powered up and charged with the latest technology.
Providing more kick than a vindaloo, Australia’s largest specialist battery retailer may have swung open the doors in an old Indian takeaway store today but the only tikka you will find here is the one that charges your battery.
It is not every day a father-in-law teams with his son-in-law in business, but Adam and Daniel reckon they make a great duo and this could be the first of many projects together.
With four Battery World stores already to his name in Sydney, Daniel together with Adam, the owner of the Shellharbour store, could see customers needing specialist batteries were missing out.
Highlighting a commitment and confidence in ‘bricks and mortar stores’, this is Battery World’s 97th store – one of 15 new stores planned to open nationally this year.
“We are confident retail in South Nowra will continue to grow,” Daniel said, “When we would get together for family events, Adam would tell me stories about customers who had driven that hour to come to Shellharbour from Nowra in search of a specialist battery and we thought “how about a store there’?
“It has taken a bit of time and when the Indian takeaway store came up we thought it was perfect because it was not only great positioning but great visually to potential customers on the road.
Shoalhaven Business Chamber President Brendan Goddard welcomed Battery World’s commitment to Nowra.
“When a national franchise like Battery World selects the Shoalhaven as the place to open their newest store it is evidence our local economy is strong and vibrant,” Mr Goddard said, “ The Chamber always welcomes new business investment to our area, which increases employment opportunities and strengthens the diversity in our local economy.”
Battery World Network Development Manager Alex Forbes said the duo brought expert battery advice to the town.
“We are seeking to be continually plugged in,” Mr Forbes said. “Market research tells us many customers would shop in a Battery World store but don’t, as we are not close by. Our immediate aim is to open many more stores in both capital cities, and significant regional hubs to ensure all Australians can rely on Battery World, wherever they may live, work or play.”
Mindful of the grapple to be able to buy all things on the Internet, Daniel said the often-complex technicalities of battery technology means customers need to be properly informed with expert advice.
“This has never been more so with the increased demand for lithium batteries and chargers,” he said, “Trusted expert battery advice is our specialty. Our in-person retail model will always underpin our success where the critical elements of trust and certainty combine with a local business owner: that’s what makes us special.
“Australians embrace technology like no other nation, but there are also those trying to eek as much life out of an old gadget as possible. We aim to cater to both those wanting the very latest in technology and those just trying to keep up. We don’t discriminate with our expertise - it’s just as important to every customer.”